• Duloup

  • Duloup

  • Duloup

Duloup is the brand where strength meets elegance. As the owner and manager, I am proud to present a project that I have meticulously crafted from the ground up. From conceptualization to execution, Duloup reflects my and my partner's vision and dedication.

Logotype

Duloup is inspired by the indomitable spirit of the wolf—a symbol of strength, wildness, reliability, and safety. The brand embodies these qualities while maintaining a friendly and approachable demeanor. The name "Duloup" and the distinctive logo are rooted in the majestic image of a wolf, encapsulating all the essence.

Color palette
#000000
#F7F7F7
#FFFFFF
Typography
Cabinet Grotesk
Cabinet Grotesk
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I personally created all the design elements for Duloup, ensuring that every aspect of our branding resonates with our core values. This includes:
I personally created all the design elements for Duloup, ensuring that every aspect of our branding resonates with our core values. This includes:
Logo design:
Logo design:

A bold and dynamic representation of a wolf, symbolizing our brand's strength and reliability.

A bold and dynamic representation of a wolf, symbolizing our brand's strength and reliability.

Branding:

A cohesive visual identity that conveys wildness and safety, yet remains approachable and friendly.

Merchandising:

Products that reflect our brand's ethos and aesthetic, designed to inspire confidence and trust.

Online Store:

A seamless and engaging shopping experience that brings the spirit of Duloup to our customers' fingertips.

Cátia Múrias

Cátia Múrias

Cátia Múrias